Driving Better Retirement Outcomes with Targeted Messaging
Help clients understand the power of targeted messaging to improve retirement savings outcomes. Guide clients through the use of behavioral finance principles and A/B testing to create effective participant communications.
Key Points
- Behavioral Finance Insights: Educate clients on how applying behavioral finance principles can enhance participant engagement and encourage better retirement savings decisions.
- Effective Messaging Strategies: Review the importance of crafting relevant and impactful messages and the value of using A/B testing to determine which approaches drive the greatest increase in savings rates.
- Proven Results: Highlight the success of targeted messaging strategies, such as those that leverage regret aversion and the fear of missing out, to significantly boost participant contribution rates.