All Resources

What advisors should know about SEP IRAs, SIMPLE IRAs, and 401(k)s

Engage Clients · Plan design & capabilities · Article

SEP IRA vs SIMPLE IRA vs 401(k)

Financial advisors often guide small business owners through critical decisions about retirement plans. Understanding the differences between SEP IRAs, SIMPLE IRAs, and 401(k)s can help you recommend the best option based on business size, budget, and growth goals.

Navigating NQDC Plan Enrollment: Key Considerations for Advisors

Engage Clients · Plan design & capabilities · Article

NQDC Plan Key Considerations

Guiding clients through Nonqualified Deferred Compensation (NQDC) plan enrollment requires a careful review of several important factors. As an advisor, you can add significant value by helping plan sponsors and participants understand the complexities of these plans, including recent regulatory changes.

This guide provides key considerations to help you support your clients during this critical period, ensuring they can make informed decisions that align with their financial goals.

Maximize Client Impact: Year-End Planning Strategies for Advisors

Engage Clients · Relationship management · Article

Year-End Strategies to Boost Client Outcomes

To maintain a competitive edge in your practice and deliver lasting value, integrating innovative wealth strategies with retirement-focused solutions is essential. Addressing both immediate and long-term goals strengthens client relationships, while also highlighting your expertise in comprehensive financial planning. This dual approach not only enhances client outcomes but also positions your practice as a reliable partner in navigating the complexities of financial and retirement strategies.

Why financing NQDC plans with corporate-owned life insurance (COLI) makes sense

Engage Clients · Plan design & capabilities · Article

Boost NQDC Value with COLI

Financial advisors seeking to deliver more value to plan sponsors while diversifying their own business can leverage COLI as a financing solution for nonqualified deferred compensation (NQDC) plans, without disrupting their existing recordkeeping relationship. 

How advisors can increase nonqualified deferred compensation (NQDC) plan participation during enrollment

Engage Clients · Plan design & capabilities · Article

Help Clients Increase NQDC Participation

Advisors play a key role during NQDC plan enrollment, which can be a critical time for plan sponsors. Despite their many benefits, participation rates in NQDC plans remain low (typically 20–25%*), often due to limited employee understanding. This creates a valuable opportunity for you to support your clients by educating employees and helping drive stronger engagement.

Common Pooled Employer Plan Myths—Debunked

Engage Clients · Plan design & capabilities · Article

PEP Myths Debunked

Pooled employer plans (PEPs) are gaining traction, but persistent myths can cloud advisor-client conversations. Learn how PEPs can simplify administration, reduce fiduciary risk, and help advisors offer flexible, cost-effective retirement solutions.

How advisors can help clients get the most out of nonqualified deferred compensation (NQDC) plans

Engage Clients · Plan design & capabilities · Article

Evaluating NQDC Providers to Optimize Outcomes

Grow your advisory business by learning how to guide clients in selecting and optimizing nonqualified deferred compensation (NQDC) plans for retention and growth.

Benefits of Reviewing Clients’ Nonqualified Deferred Compensation (NQDC) Plans

Engage Clients · Plan design & capabilities · Article

Why Review Clients’ NQDC Plans?

Discover how providing a free plan diagnostic for employers offering nonqualified deferred compensation (NQDC) plans can help grow your business.  NQDC plan reviews can identify issues with the sponsor’s current plan and help them decide to change providers.

Debunking Common Myths About Nonqualified Deferred Compensation (NQDC) Plans

Engage Clients · Plan design & capabilities · Article

Debunking Common NQDC Myths

Learn the truth behind common myths about nonqualified deferred compensation (NQDC) plans and how advisors can use them to grow their business.

Building Peak Performing Retirement Plans

Growth Strategies · Plan design & capabilities · Video

Building Peak Performing Plans

Discover actionable insights to help you strengthen plan performance and deliver more value to your clients. This recorded webinar offers practical strategies for retirement advisors and plan sponsors focused on driving growth and improving outcomes.

Benefits of Nonqualified Deferred Compensation Plans for Clients

Engage Clients · Plan design & capabilities · Article

Enhancing Executive Benefits with NQDC

Help clients navigate tax burdens and enhance their retirement savings with nonqualified deferred compensation (NQDC) plans, which complement traditional 401(k) offerings by providing higher-earning employees with competitive retirement packages. Discover the advantages of pairing NQDC plans with safe harbor 401(k) plans to meet your clients' unique needs.

Top Factors to Consider When Choosing a 401(k) Plan

Evaluate Plan Providers

How to Evaluate a 401(k) Provider

Dive into the key factors to consider when evaluating a 401(k) plan provider, ensuring that the chosen recordkeeper aligns with client needs and business goals. From understanding fee structures to assessing customer service, learn what to look for when evaluating providers to make informed decisions that benefit your clients and their employees. 

Why State Governments Are Requiring Small Businesses to Offer Retirement Plans

Retirement State Mandates

Why States Mandate Retirement Plans

Help clients understand the necessity of state-mandated retirement plans and explore their options to comply with these mandates.

Understanding CalSavers: California's Retirement Savings Program for Your Clients

Retirement State Mandates

CalSavers Retirement Program Details

Help clients understand California's CalSavers Retirement Savings Program and explore alternative options to satisfy state mandate requirements.

Understanding Illinois Secure Choice: A Guide for Financial Advisors

Retirement State Mandates

Complying with Illinois Secure Choice

Help clients understand the Illinois Secure Choice Retirement Savings Program and explore alternative options to meet their retirement plan needs. 

Maximize Nonqualified Plans with COLI: Tax-Efficient Funding for Key Talent

Growth Strategies · Expand my practice · Article

Boost NQDC Plans with COLI

Discover how Corporate-Owned Life Insurance (COLI) can enhance nonqualified deferred compensation plans. Learn how COLI offers tax advantages, reduces plan costs, and supports long-term financial security for your clients. 

SECURE 2.0 Highlights: Employer Roth Contributions

SECURE 2.0 · SECURE Act video series · Video

Employer Roth Contributions Under SECURE 2.0

Help clients understand the implications of IRS Notice 2024-02 and unpack the new Roth employer contribution rules, including key distinctions from in-plan Roth conversions. Learn how these updates may impact plan design, tax planning strategies, and client conversations around retirement savings. 

SECURE 2.0 Highlights: Financial Incentives for Contributions

SECURE 2.0 · SECURE Act video series · Video

SECURE 2.0 Financial Incentives for Participant Contributions

Help clients understand how to use de minimis financial incentives to boost retirement plan participation under IRS Notice 2024-02. Explore eligibility rules, tax treatment, and open questions surrounding third-party incentives. 

SECURE 2.0 Highlights: Hardship Distributions and Terminal Illness

SECURE 2.0 · SECURE Act video series · Video

Hardship Distribution for Terminal Illness Under SECURE 2.0

Help clients understand the new terminal illness penalty exception under IRS Notice 2024-02, including how it differs from other early distribution provisions, current limitations, tax implications, and expected regulatory updates. 

SECURE 2.0 Highlights: Employer Tax Credits

SECURE 2.0 · SECURE Act video series · Video

Employer Tax Credits Available Under SECURE 2.0

Help clients take full advantage of SECURE 2.0’s enhanced tax credits with insights from IRS Notice 2024-02. Explore eligibility rules and planning opportunities for startup cost, employer contributions, and military spouse participation credits. 

SECURE 2.0 Highlights: Replacing a SIMPLE Plan with a Safe Harbor Plan

SECURE 2.0 · SECURE Act video series · Video

Replacing SIMPLE IRA with a Safe Harbor Plan Mid-Year

Help clients navigate midyear SIMPLE IRA terminations under IRS Notice 2024-02, including key compliance steps and contribution limits when transitioning to a Safe Harbor 401(k). Learn more about the IRS’s guidance on documentation, rollover rules, and contribution coordination during the plan switch. 

SECURE 2.0 Highlights: Expanding Automatic Enrollment

SECURE 2.0 · SECURE Act video series · Video

Expanding Automatic Enrollment: SECURE 2.0 Requirements

Help clients understand how IRS Notice 2024-02 clarifies automatic enrollment requirements under SECURE 2.0, including how plan establishment dates, mergers, and spin-offs affect compliance. Explore what qualifies as a pre-enactment plan and how these rules apply to 401(k), 403(b), and starter plans. 

SECURE 2.0 Highlights: Corrections for Deferral Failures

SECURE 2.0 · SECURE Act video series · Video

Safe Harbor for Corrections of Elective Deferral Failures

Help clients navigate the latest IRS guidance on elective deferral failures and explore how Notice 2024-02 makes the safe harbor correction method permanent under SECURE 2.0. Learn how this impacts plan sponsors’ correction strategies and what advisors need to know when guiding clients through compliance. 

Six Best Practices to Maximize Your BOLI Program's Effectiveness

Growth Strategies · Expand my practice · Article

Optimizing BOLI Programs for Maximum Impact

Help clients maximize the effectiveness of their bank-owned life insurance (BOLI) programs with these six best practices. Learn how to structure a BOLI program, understand regulatory and tax rules, review due diligence procedures, verify credit quality, monitor market conditions, and find a comprehensive provider.

Evaluating Retirement Plan Options: State-Facilitated vs. Other Qualified Plans Under SECURE 2.0

SECURE 2.0 · SECURE Act video series · Video

Navigating State Mandated Plans

Help clients navigate the decision between state-facilitated retirement programs and other qualified retirement plans by guiding them through the benefits and considerations of each option. 

Navigating the Complexities of SECURE 2.0: Ensuring Compliance for Long-Term Part-Time Employees

SECURE 2.0 · SECURE Act video series · Video

SECURE 2.0 Compliance for LTPT Employees

Help clients understand the impact of SECURE 2.0 on long-term part-time (LTPT) employees and guide them through eligibility rules, ensuring compliance with new regulations. 

Understanding the Key Incentives of SECURE 2.0: Available Tax Credits

SECURE 2.0 · SECURE Act video series · Video

Leveraging SECURE 2.0 Tax Credits

Help clients understand and leverage the SECURE 2.0 Act to establish effective retirement plans, guiding them through the incentives and benefits for both business success and employee financial well-being. 

How Advisors Can Achieve Personal Fulfillment While Helping Clients Reach Their Financial Goals

Growth Strategies · Expand my practice · Video

Advisor Story: Aligning Goals with Client Success

Explore the concept of "getting there" both personally and professionally, and how it aligns with helping clients achieve their retirement goals. 
 
Our Advisor Stories series showcases real-world insights and strategies from successful advisors.

How Consistent Service from Dedicated Relationship Managers Benefits Advisors and Their Clients

Engage Clients · Relationship management · Video

Advisor Story: Consistent Service for Client Satisfaction

Watch how dedicated service teams can enhance client relationships and achieve retirement plan goals. Our Advisor Stories series showcases real-world insights and strategies from successful advisors.  

Leveraging the Expertise of Service Partners to Help Advisors Grow Their Practice

Growth Strategies · Expand my practice · Video

Advisor Story: Expert Partnerships for Advisory Growth

Learn how partnering with the right service provider can provide the expertise needed to grow your advisory practice.

Our Advisor Stories series showcases real-world insights and strategies from successful advisors.

How Advisors Can Benefit from Partnering with Retirement Providers for Enhanced Client Service

Evaluate Plan Providers

Advisor Story: People-Centric Retirement Services

Discover the importance of viewing service providers as partners to enhance client service and achieve better outcomes.

Our Advisor Stories series showcases real-world insights and strategies from successful advisors.

Boosting Participation Rates and Retirement Savings: Strategies for Advisors Partnering with Ascensus

Engage Clients · Relationship management · Video

Advisor Story: Strategic Planning to Achieve Client Goals

Learn how advisors can transform retirement plan participation rates through strategic planning and personalized support. 
 
 Our Advisor Stories series showcases real-world insights and strategies from successful advisors.

Why Advisors Should Choose Service Partners with Effective Technology Solutions

Engage Clients · Plan design & capabilities · Video

Advisor Story: Streamlining Retirement Plans with Intuitive Technology

Discover how advisors leverage service partnerships to deliver intuitive technology and expert support, enhancing retirement plan experiences for both companies and employees. 
 
 Our Advisor Stories series showcases real-world insights and strategies from successful advisors.

Helping Clients Achieve Financial Success Through Tailored Guidance and Support

Engage Clients · Participant education · Video

Advisor Story: Supportive Financial Planning for Clients

Explore how advisors can make a significant impact on clients' financial journeys through personalized guidance and support. 
 
 Our Advisor Stories series showcases real-world insights and strategies from successful advisors.

Maximize Your Advisory Practice: Leveraging PEPs for Business Growth, Streamlined Administration, and Cost Efficiencies

Growth Strategies · Advisor PEPCAST · Video

PEPCAST Episode 1: Grow Your Business with PEP

Discover how PEPs can help advisors grow their business by leveraging economies of scale, reducing administrative burdens, and enhancing participant outcomes. 

Amplify Your Retirement Practice with Ascensus

Growth Strategies · Expand my practice · Video

Amplify Your Retirement Practice with Ascensus

Leverage advanced technology, expert insights, and comprehensive plan solutions to drive efficiency, improve outcomes, and amplify your retirement practice with Ascensus.

Take Advantage of Next-Level Service Through the Elite Advisor Program

Growth Strategies · Expand my practice · Article

Next-Level Service for Elite Advisors

Enhance your advisory practice with the Elite Advisor program, offering exceptional support, advanced tools, and expanded opportunities to drive growth and client satisfaction. 

Maximize Your Clients' Bank-Owned Life Insurance: Two Proven Strategies for Advisors

Growth Strategies · Expand my practice · Article

Strategic Optimization for Clients' BOLI Programs

With high interest rates persisting over the past few years, it's crucial for advisors to review and enhance clients' Bank-Owned Life Insurance (BOLI) policies to improve performance, credit, and risk-weight characteristics. Learn two proven strategies to help your clients optimize their BOLI portfolios.

How Workplace Retirement Plans Can Accelerate Your Advisory Practice Growth

Growth Strategies · Expand my practice · Article

Workplace Retirement Plans: Distraction or Accelerator?

Discover how integrating retirement plans into your practice can enhance client relationships, capitalize on growing demand, and protect your business from competitors

How Financial Advisors Can Help Younger Generations Understand the Importance of Saving for Retirement

Engage Clients · Participant education · Article

Inspiring Young Clients to Save

Use these tips to encourage younger generations to start saving for retirement — enhancing your advisory practice and fostering long-term client relationships. 

Enhancing Retirement Plans: Applying NQDC Solutions to Overcome 401(k) Testing Challenges

Engage Clients · Plan design & capabilities · Article

Resolving 401(k) Testing Issues with NQDC Plans

Help your clients navigate nondiscrimination testing issues with their 401(k) plans by recommending Nonqualified Deferred Compensation (NQDC) plans and guiding them through the benefits of these plans.

How to Stand Out as a Financial Advisor: Demonstrating Your Value

Engage Clients · Relationship management · Article

Demonstrating Your Value as an Advisor

Understand what retirement plan sponsors look for in a financial advisor to effectively showcase your value and grow your business.

Maximizing Client Savings: Simple Strategies for Financial Advisors

Engage Clients · Participant education · Article

Finding Savings Opportunities for Clients

Help clients find simple opportunities to save more money, positioning yourself as a supportive and effective advisor.

Building Strong Client Relationships: Trust Tips for Advisors Working Remotely

Engage Clients · Relationship management · Article

Developing Client Trust Remotely

Learn how mastering technology, offering comprehensive resources, and prioritizing two-way communication can help you build trust with clients as an advisor.  

Three Ways to Effectively Educate Retirement Plan Participants as an Advisor

Engage Clients · Participant education · Article

Educating Plan Participants Effectively

Enhance your advisory practice by bridging the financial literacy gap among clients, positioning yourself as a valuable resource and trusted advisor. 

Effective Preparation Techniques for Financial Advisors Meeting New Clients

Engage Clients · Relationship management · Article

Preparing for Effective New Client Meetings

Prepare for new client meetings by anticipating key questions and providing thoughtful answers to build trust and establish long-lasting relationships.

How Financial Advisors Can Grow Their Clientele with Proven Marketing Strategies

Growth Strategies · Help me prospect · Article

Grow Your Client Base with Effective Marketing

Boost your financial advisory practice by dedicating a few hours each week to marketing activities, leveraging community engagement, social media, and thought leadership content.

How to Help Clients Stay on Track with Retirement Savings Goals

Engage Clients · Participant education · Article

Keeping Client Savings on Track

Guide clients to stay on track with their retirement savings goals, fostering retirement confidence and long-term financial success. 

Diversify Your Advisory Practice with Bank-Owned Life Insurance

Growth Strategies · Expand my practice · Article

Expanding Client Portfolios with BOLI

Learn how BOLI programs can help clients offset employee benefit expenses, achieve higher returns, and improve credit characteristics, and discover how partnering with an expert in institutional insurances can help you navigate the complexities of BOLI while growing your long-term, sustainable revenue.

How Pooled Employer Plans (PEPs) Can Help You Scale Your Retirement Plan Business

Growth Strategies · Expand my practice · Article

Unlock New Client Opportunities with PEP

Scale your retirement plan business efficiently by recommending pooled employer plans (PEPs) to clients, leveraging economies of scale and simplified administration.

Growing Your 401(k) Business: How to Write Effective Prospecting Emails

Growth Strategies · Help me prospect · Article

401(k) Business Growth: Email Prospecting Tips

Learn how writing effective prospecting emails—focusing on client needs and establishing value—can help you grow your 401(k) business.

How to Navigate Risk Tolerance Conversations with Clients

Engage Clients · Participant education · Article

Discussing Risk Tolerance with Clients

Help your clients confidently navigate their investment journey by understanding and managing their risk tolerance, positioning yourself as their trusted financial guide.

Five Ways for Financial Advisors to Prospect 401(k) Clients

Growth Strategies · Help me prospect · Article

Effective 401(k) Prospecting Strategies

Expand your book of business by leveraging easy prospecting methods and partnering with specialized providers to offer 401(k) plans to clients.

Effective Strategies for Enhancing Client Relationships as an Advisor

Engage Clients · Relationship management · Article

Building Trust with Clients

Enhance client retention and grow your advisory practice by building strong relationships through effective communication and personalized engagement.

What are the Best Retirement Plans for Clients Beyond a 401(k)?

Growth Strategies · Expand my practice · Article

Selling Beyond the 401(k)

For financial advisors, recommending sophisticated retirement plans beyond the standard 401(k) can unlock significant growth for your practice and provide superior value to your clients.

Proactively recommending options beyond the 401(k) helps you build stronger, long-term client relationships and defend against competitors. This guide explores four powerful retirement plan solutions to expand the possibilities for your small business clients.

Leveraging Cybersecurity to Build Client Trust and Confidence

Engage Clients · Plan design & capabilities · Article

Enhancing Cybersecurity for Retirement Plans

Guide clients through cybersecurity best practices and assessment strategies, helping protect their retirement plans against cyber threats.